After spending almost 20 years in marketing, I realise that I have missed the "fun" element in marketing for many years.
When we first start out, bright-eyed and eager, everything was approached with fascination and gusto. Over the years, as we develop our own processes, tried and true techniques and add to our marketing arsenal of tricks; some of the shine wears off.
I am determined not to let it go. So, this blog, and the one over at http://www.calvinwarr.com aims to capture all the fun marketing ideas that I have (and were not allowed to use) over the years and share them!
Have fun!
